
The Mexican
industry is impacting the local market in an important way, and today the
challenge is how they leave Mexico and impact other latitudes, for example, Bimbo
is one of the Mexican companies that has managed to place its brand in the eyes
of the global consumer.
Here's the
five keys that are part of a strategy to make a Mexican brand the world's
favorite.
Become an Available Brand.
Designing a
brand and launching a product to the market is not enough to conquer the heart
of a consumer. Companies must think of a plan that allows their brands to be
present in the distribution channels
It does not
matter that the company is medium or large; your success formula should start
by reaching all the outlets. Coca-Cola has shown that its presence and the
presentations of its product result in its position in the throne of the marks.
Move with agility
Successful
brands are distinguished by the continuous implementation of effective
innovations in the brands, but it is not the matter of carrying out any
innovation, but rather those with more reward for the value of the brand should
be promoted.
In order to
carry out these innovations it is important to take into account the tastes
that the consumer has in their locality, as well as to remain attentive to the
subject of the regulations.
Companies
like Bimbo have had to make changes in their packaging and content of their
products to cope with the effects of the tax on foods with high caloric
content, derived from the tax reform approved last year.
Work
in team
Brands cannot
be successfully maintained if they do not maintain contact with the consumer.
Companies require feedback with their customers to understand their level of
impact and adjust their offer to the extent demanded by the market.
These are
some points that we must take into account so that the company you start
becomes global, reach all types of public is very important but to meet that
great goal American Industries can help you bring your business to Mexico for
to be able to know you in more places, in mexico manufacturing.
We always
help you to make it big.
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